Doubling your impact: Integrating employer matching gift tools on your website.

An estimated $2 billion to $3 billion in corporate matching gift funds goes unclaimed every single year. More than 26 million individuals work for companies with matching gift programs, yet over 78% of donors have no idea whether their employer offers a match.

By embedding automated employer search and submission tools directly into your website's donation flow, your organization can instantly double gift revenue without asking donors to reach deeper into their own pockets.

"Matching gifts are the lowest-hanging fruit in digital fundraising. When you make it easy for donors to check their employer eligibility in 5 seconds, donation revenue soars."

The 3 Strategic Placements for Matching Gift Tools

1. Inside the Donation Form (Optional Company Search)

Add a lightweight employer lookup field directly above the submit button (e.g., "See if your employer will match your donation"). Modern tools like Double the Donation (360MatchPro) autocomplete corporate parent and subsidiary names seamlessly.

2. The Confirmation / Thank-You Page (Highest Conversion)

The moment after a donor gives is when engagement peaks. Displaying a prominent matching widget on the post-donation confirmation page with a 1-click link to their company's electronic matching portal captures over 60% of corporate match submissions.

3. A Dedicated `/matching-gifts` Landing Page

Build a permanent, SEO-optimized landing page where supporters can search their company database anytime. Link to this page in email newsletter footers, annual appeal letters, and social media campaigns.

Automating Match Follow-Up via Email

Leading matching gift platforms integrate with donor CRMs (Salesforce NPSP, Bloomerang, Little Green Light) to automatically trigger personalized email reminders with pre-filled corporate match forms 24 hours after a gift is made.